Hanoi, Feb. 4 -- Within the framework of the Spring Fair 2026, the Vietnam Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade (MoIT), in cooperation with Alibaba.com, convened a forum on enhancing the competitiveness of Vietnamese export products, offering fresh directions for businesses navigating a rapidly changing global trade environment.

Opening the event, Hoang Minh Chien, Deputy Director of Vietrade, said as integration deepens, competitiveness in exports is no longer driven primarily by cost advantages or output volume, but increasingly by quality, added value and the capacity to embed more deeply in global trade and value chains.

Chien stressed that Vietnam's export industries must move beyond maintainin...