Hanoi, June 14 -- Hanoi (VNA) - The preservation and promotion of traditional cultural and artistic heritage is no longer confined to museums or theater stages. Instead, a new trend is shaping the future of culture: digitising heritage which means "packaging" traditional values by using technology to retell them in ways that the youth want to hear, engage with, and share.

Known online as "Tuyet Mai Lay Di," Nguyen Thi Tuyet Mai, 24, is one of the standout content creators in spreading traditional culture. She currently has nearly 800,000 followers and 24 million likes on TikTok alone. Her videos present historical stories and figures in an accessible and creative way, helping young audiences love and understand Vietnamese culture from a ...