Hanoi, March 24 -- Building on impressive growth in international tourist arrivals during the first quarter of 2025, provinces and cities across Vietnam are launching dynamic tourism promotion campaigns to sustain momentum and meet ambitious visitor targets.

The country aims to welcome 22-23 million international arrivals and 120-130 million domestic travellers this year.

Exciting domestic tourism initiatives

To capitalise on early-year success, various destinations are rolling out engaging programmes to attract visitors.

In Q2, Da Nang will step up its 2025 tourism campaign, "Enjoy Da Nang 2025 - Diverse Experiences", showcasing fresh travel experiences and exclusive service packages for both local and international guests. The centr...