Hanoi, Feb. 12 -- Looking back at the achievements of 2025, Vietnam's tourism sector clearly entered a new phase of development, with digital transformation no longer a trend but a powerful growth engine permeating every stage of the traveller journey.

According to the Vietnam National Authority of Tourism (VNAT), which cited the Google-Temasek-Bain & Company e-Conomy SEA 2025 report, tourism remains one of the key drivers of Vietnam's economy. This momentum has been underpinned by the steady recovery of international arrivals, the resilience of domestic travel, and, notably, the deeper integration of digital technology across the tourism value chain.

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