Hanoi, July 30 -- A large-scale livestream campaign is set to kick off as part of a nationwide effort to harness digital platforms and media to enhance the value, market reach, and appeal of Vietnamese agricultural specialties.

The campaign will feature two main livestream sessions: a "Daily Livestream" from 11:00 a.m. to 12:00 p.m. at the Thang Long Imperial Citadel, and a "Mega Livestream" beginning at 12:00 p.m. from Jin Pro Network's headquarters in Hanoi.

At a press conference on July 29, a representative from co-organiser Jin Pro Network said the company aims to deliver impactful livestream sessions to connect OCOP (One Commune, One Product) and specialty products with millions of consumers in Vietnam and abroad through TikTok.

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