Da Nang, Jan. 9 -- The central city of Da Nang will step up efforts to boost MICE (meetings, incentives, conferences and exhibitions) tourism in 2026 through a renewed promotion programme, aiming to reinforce its position as a leading professional and appealing MICE destination in Vietnam and the region.

The Da Nang MICE Tourism Promotion Programme 2026, themed "Da Nang - Elevating your MICE experience", will be implemented from January 1 through the end of the year. Under the programme, the city targets welcoming and supporting nearly 93,000 MICE visitors, representing an increase of about 12% compared to 2025.

A key highlight of the 2026 programme is the expansion of eligibility criteria to better capture market demand, particularly f...