Hanoi, Feb. 13 -- In recent years, cross-border e-commerce has emerged as an effective channel for Vietnamese businesses to overcome geographical barriers, access international consumers and participate more deeply in global value chains. The model enables enterprises, especially small and medium-sized ones (SMEs), to sell directly to overseas customers at lower costs and with fewer entry barriers compared to traditional export methods. Through global online platforms, many Vietnamese firms have reached major markets such as the United States and Europe while gradually building their own brands. According to Tran Thanh Hai, Deputy Director of the Agency for Foreign Trade under the Ministry of Industry and Trade, cross-border e-commerce al...