Hanoi, April 29 -- Innovation is an inevitable trend that helps businesses enhance competitiveness and develop brands, matching the development of the digital economy and international integration, Deputy Director of the Trade Promotion Agency under the Ministry of Industry and Trade Hoang Minh Chien has said. Chien said that over the past 20 years, Vietnam Value - the national brand programme - has helped raise awareness about the significance, role, and necessity of building, developing, and protecting the nation brand among all-level authorities, sectors, localities, and the business community. In 2024, 190 businesses had their products winning the Vietnam Value recognition, an increase of more than six times compared to 2008 - the fir...