Dak Lak, March 9 -- A coffee and OCOP (One Commune, One Product) trade fair kicked off on March 9 as part of the 9th Buon Ma Thuot Coffee Festival in the Central Highlands province of Dak Lak, featuring 435 pavilions from 180 domestic and foreign exhibitors.

Addressing the opening ceremony, Truong Cong Thai, Vice Chairman of the provincial People's Committee, said the event aims to promote and honour the Vietnamese coffee brand, particularly Dak Lak and Buon Ma Thuot coffee, while fostering investment, trade, and tourism connections, helping to position Buon Ma Thuot as a coffee city of the world.

It also provides an opportunity for businesses and investors to showcase outstanding coffee and OCOP products, exchange experiences, expand c...