Dak Lak, March 14 -- The 9th Buon Ma Thuot Coffee Festival concluded on March 13 after five days of vibrant activities in Buon Ma Thuot city, the Central Highlands of Dak Lak.

Speaking at the closing ceremony, Nguyen Thien Van, Vice Chairman of the provincial People's Committee, said the festival celebrated Vietnamese coffee, particularly the Buon Ma Thuot Coffee brand and its geographical indication, while promoting high-quality and specialty coffee to global markets and attracting investment and trade.

This year's festival, themed "Buon Ma Thuot - Coffee City," featured 17 official activities alongside various supporting events across the province. Notably, the festival coincided with the 50th anniversary of Buon Ma Thuot's victory an...