HCM City, Feb. 22 -- Long hailed as Vietnam's "Coffee Capital," Buon Ma Thuot in the Central Highlands province of Dak Lak is now brewing a bigger ambition: to establish itself as a global coffee hub.

The bold aspiration was unveiled by Permanent Vice Chairman of the Dak Lak provincial People's Committee Nguyen Tuan Ha at a press conference in Ho Chi Minh City on February 21 to provide information about the 9th Buon Ma Thuot Coffee Festival slated for March 2025.

Bringing local flavors to the global stage

Ha noted that the province has actively engaged in diverse trade promotion activities domestically and internationally to showcase local products. These initiatives aim to strengthen ties between production and export, expand markets,...