Hanoi, Dec. 9 -- The ao dai and other forms of traditional Vietnamese dress are enjoying a strong revival in contemporary life, gradually becoming a new cultural asset for the tourism sector. From festivals and parades to craft-village tours and museum experiences, this trend is enriching tourism products, instilling pride and contributing to the sustainable development of cultural industries. In recent years, Hanoi has been among the pioneering localities in turning the ao dai (traditional long dress) into a signature tourism product. Most recently, the Hanoi Tourism Ao Dai Festival 2025, held in November, featured a highlight parade involving some 1,400 participants along major streets of the capital. Another activity attracting wide pu...