Seoul, Jan. 13 -- The Korea JoongAng Daily of the Republic of Korea has recently published an article by Ko Young Kyung, a research professor at Yonsei University's Graduate School of International Studies, noting that the ASEAN economy is entering a new phase of digital growth driven by the rapid expansion of video-based commerce, digital finance, and artificial intelligence (AI). In 2025, Southeast Asia's digital economy surpassed 305 billion USD, growing 15% year-on-year across six major ASEAN markets, with video commerce, digital finance and AI emerging as the main drivers. Video-based commerce, in particular, is reshaping consumer shopping behaviour. Instead of searching for products through traditional online channels, sellers now s...