Dak Lak, Feb. 26 -- The 9th Buon Ma Thuot Coffee Festival, set for March 9-13, promises an exciting lineup of 17 key events celebrating Vietnam's coffee culture and industry, organisers announced at a press conference in Buon Ma Thuot city, the Central Highlands province of Dak Lak, on February 26.

Under the theme "Buon Ma Thuot - Destination of World Coffee," this year's festival will feature a digital content creation contest to promote the event online. It will also include an exhibition of coffee and OCOP products, a specialty coffee roasting competition, and an international trade and business conference aimed at positioning Vietnamese coffee on the global stage.

Other highlights include a street festival, a coffee camp, free coffe...