Hanoi, June 23 -- Over the past week, vibrant videos tagged 'Vietnam is calling' have gone viral on TikTok, Instagram and Facebook, sparking a global travel craze. From Europe to Asia, vloggers and young travellers are joining the trend by booking trips to Vietnam, all sharing the same message - 'Vietnam is calling and I'm ready to go' - and fuelling a surge in international interest.

A quick search for "Vietnam is calling" on TikTok reveals a myriad of clips capturing the excitement of visitors setting off for Vietnam, with short videos showing tourists holding their passports, wheeling their suitcases through airports or exploring Vietnam's scenic landscapes, diverse cuisine and unique culture - all set to upbeat, catchy soundtracks. ...