Can Tho, April 25 -- The Vietnam Rice Industry Association (VIETRISA) launched the "Green and Low-Emission Vietnam Rice" trademark at the Cuu Long (Mekong) Delta Rice Research Institute (CLRRI) in the Mekong Delta city of Can Tho on April 24.

On this occasion, the association awarded certificates of trademark rights to six qualified rice production and trading companies. The certificates are valid for six months, after which VIETRISA will review for re-certification for qualifying companies.

VIETRISA Chairman Bui Ba Bong said that the launch is a strategic turning point in building the Vietnamese rice brand, aiming for the premium markets with strict carbon emission standards. The new rice trademark represents a commitment to environmen...