New Delhi, Sept. 12 -- Entrust Family Office has named co-founder Sreepriya NS as its chief executive officer, the multi-family office said Friday.
In her new role, Sreepriya will lead Entrust's next phase of growth - driving regional expansion, scaling operations, and deepening its position as a trusted partner for India's growing base of high-net-worth families.
"Entrust is uniquely positioned at the intersection of rising wealth and evolving family needs in India," she said in a press note. "My focus will be on accelerating our growth, expanding our reach, and shaping Entrust into the most trusted partner for families as they navigate wealth, legacy, and governance for generations ahead," she added.
Sreepriya has over 25 years of experience in banking and financial services. She has advised family offices and ultra-high-net-worth individuals on intergenerational financial planning, succession and estate planning, governance frameworks, and philanthropy. Specifically, she has strengthened Entrust's institutional capabilities by integrating investment and non-investment advisory disciplines, deepened its client-first culture with a relationship-led approach.
Established in 2013, the Bengaluru-based multi-family office services around 75 clients. These are segregated into multi-family offices and single-family offices. This includes families with a net worth ranging from Rs 50 crore to Rs 2,000 crore. The company has assets under management (AUM) of around Rs 15,000 crore.
Entrust's leadership team also includes founder and managing director Rajmohan Krishnan and co-founder and director Shashank Khade.
Recently, Krishnan said at a VCCircle event that the firm was planning to venture into alternative assets in a bid to expand its suite of offerings. Further, Entrust is planning to expand its geographical presence in new markets including Mumbai, Delhi, Pune, and Coimbatore, though Bengaluru remains the primary market.
Published by HT Digital Content Services with permission from VC Circle.