New Delhi, Sept. 17 -- Jewellery brand Lucira, gaming commerce platform PlaySuper, and consumer device maker iDO Devices have secured funding in separate early-stage rounds, the companies said on Wednesday.

Lucira Jewelry

Design-led fine jewellery brand Lucira has secured $5.5 million (Rs 48.3 crore) in a seed round led by Blume Ventures and Spring Marketing Capital, with participation from SiriusOne Capital Fund and angel investors, including founders of Dot & Key, Livspace, Snitch, and Bewakoof.com.

Founded by Rupesh and Vandana Jain, Lucira offers fine jewellery online with nationwide delivery. It plans to expand into key metros through flagship experience stores and a phased omnichannel strategy. The startup claims its jewellery is crafted with certified lab-grown diamonds, recycled gold, and transparent sourcing practices.

The fresh capital will be used to fuel the company's next phase of growth, as it plans to open new flagship retail stores in FY26, enhance the digital-first customer experience, and strengthen its technology backbone. It is also looking to scale its design studio and hire talent.

The company's first retail store is slated to open in Mumbai this month, marking its offline debut.

PlaySuper

Gaming commerce platform PlaySuper has raised $1 million in seed funding to expand its rewards-as-a-service model across India and Southeast Asia. The round was led by Singapore-based gaming venture capital firm Chimera, with participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra, managing director, APAC emerging markets at Meta.

Founded by Shouradeep Chakraborty, Upamanyu Chatterjee, and Abhir Das, PlaySuper enables free-to-play and skill-based gaming platforms to integrate branded, non-monetary rewards, such as gift cards and consumer products, directly into gameplay. The platform claims to have crossed $350,000 in monthly gross merchandise value (GMV).

iDO Devices

Consumer device maker iDO Devices has secured $4 million (Rs 34 crore) in a funding round led by Blume Ventures and Merak Ventures.

The company will use the funds to bolster its design and product delivery ecosystem, and strengthen its innovation center in India. "This investment will boost our efforts in customer acquisition. technology development and IP creation, and aid in expanding our geographical reach," it said in a statement.

Founded by Shalabh Srivastava and Ashita Gupta, iDO Devices is an original design manufacturer (ODM) specializing in Bluetooth Low Energy (BLE) and Wi-Fi-enabled products, with plans to incorporate GPS and GSM capabilities in future projects.

Published by HT Digital Content Services with permission from VC Circle.