, Jan. 16 -- Mumbai, Jan. 16 - Mr. Vikas Agarwal, an expert in Artificial Intelligence, Machine Learning, and Cloud Computing, writes a special column for how instagram has become more than just a social media platform; and it's a data-driven marketplace shaping consumer behaviour.

Every swipe on Instagram is an encounter with a tailored world of advertising. Ads for products users never searched for but may have thought about-like fitness gear, lifestyle accessories, or even recipes-appear with uncanny accuracy. This phenomenon results from Instagram's sophisticated algorithms, which analyse user interactions, preferences, and behaviours to craft a deeply personalised experience.

The Engine Driving Personalization

Agarwal explains tha...