Uzbekistan, April 11 -- As part of the "Uzbekistan Road Show," promotional events were held in major cities of Pakistan to showcase Uzbekistan's tourism potential. These efforts aim to strengthen bilateral cooperation, particularly in pilgrimage tourism.

The first event was held in Lahore, a city of over 14 million residents. The event gathered over 500 participants, including officials from the Punjab Tourism Development Corporation, the Lahore Chamber of Commerce and Industry, the South Asian Center for International Studies, local tourism businesses, as well as representatives from Uzbekistan's tourism sector and tour operators. The meetings were conducted in "G2B" and "B2B" formats, during which both sides discussed ways to develop t...