ALEXANDRIA, Va., Oct. 28 -- United States Patent no. 12,457,183, issued on Oct. 28, was assigned to Zeta Global Corp. (New York).
"Dynamic content delivery via email" was invented by Christian Monberg (San Francisco), Barney Govan (Walnut Creek, Calif.) and Tim Hudson (Brooklyn, N.Y.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Dynamic content can be delivered via email. Email messages include HTML content with one or more hyperlinks referring to a network-connected dynamic content server. The hyperlinks are accessed upon rendering of the email on a client device, triggering a request to a dynamic content server. The dynamic content server determines a content item to be served in response to the request. ...