ALEXANDRIA, Va., Oct. 28 -- United States Patent no. 12,456,132, issued on Oct. 28, was assigned to Zeta Global Corp. (New York).
"Adaptive real time modeling and scoring" was invented by Pavan Korada (San Rafael, Calif.), Sunpreet Singh Khanuja (San Jose, Calif.), Yun Sam Chong (Santa Clara, Calif.), Bharat Goyal (San Jose, Calif.) and Edward Robert Rau Jr. (Riverbank, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Systems, methods and media for adaptive real time modeling and scoring are provided. In one example, a system for automatically generating predictive scoring models comprises a trigger component to determine, based on a threshold or trigger, such as a detection of new significant relations...