ALEXANDRIA, Va., July 9 -- United States Patent no. 12,354,029, issued on July 8, was assigned to Zeta Global Corp. (New York).
"Dynamic website content optimization" was invented by Ning Ma (New York).
According to the abstract* released by the U.S. Patent & Trademark Office: "A system presents content to a website user based on a predicted future intent of the user. Hidden Markov models (HMMs) are developed based on a hierarchical and relational graph of a website. Given a sequence of observed actions performed by a user on the website, a HMM can be used to predict a likely intent the user has most recently acted on. Using a deterministic algorithm or a Monte Carlo Tree Search algorithm, the system can then predict likelihoods that each...