ALEXANDRIA, Va., Jan. 29 -- United States Patent no. 12,212,638, issued on Jan. 28, was assigned to Zeta Global Corp. (New York).
"Method and apparatus for real-time personalization" was invented by Barney Govan (Walnut Creek, Calif.), Wynn Vonnegut (San Francisco) and Christian Monberg (San Francisco).
According to the abstract* released by the U.S. Patent & Trademark Office: "A computer-implemented method for generating content recommendations for content items, each content item associated with one of a plurality of customers, the method comprising: receiving, by a network-connected server, a content request from a requesting user, the content request comprising a user identifier and a customer identifier; retrieving request parameters...