ALEXANDRIA, Va., Aug. 6 -- United States Patent no. 12,380,465, issued on Aug. 5, was assigned to Zeta Global Corp. (New York).
"Adaptive lead generation for marketing" was invented by Pavan Korada (San Rafael, Calif.), Sunpreet Singh Khanuja (San Jose, Calif.), Weiwei Zhang (Palo Alto, Calif.) and Bharat Goyal (San Jose, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Various examples are directed to systems and methods for adaptively generating leads. A marketing system may determine that a first lead score for a first lead is greater than a first lead score threshold and determine that a second lead score for a second lead is less than the first lead score threshold. The marketing system may generat...