US Patent Issued to Zartico on Dec. 2 for "System and method to increase representativity of human movement and spend data for analytics purposes through multi-dimensional data-balancing" (Missouri, Utah Inventors)

ALEXANDRIA, Va., Dec. 2 -- United States Patent no. 12,490,047, issued on Dec. 2, was assigned to Zartico Inc. (Salt Lake City).

"System and method to increase representativity of human movement and spend data for analytics purposes through multi-dimensional data-balancing" was invented by John Miller (Kansas City, Mo.), Alexandra V. Pasi (South Jordan, Utah) and Robert Polski (Salt Lake City).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and method for normalizing device counts from recorded device observation data has been developed. The observation data includes locations of the devices recorded at various points in time. The system normalizes the device counts to account for devices that are not...