ALEXANDRIA, Va., July 30 -- United States Patent no. 12,373,860, issued on July 29, was assigned to Yieldmo Inc. (Nashua, N.H.).
"Method for modeling visual media consumption" was invented by Mark McEachran (Chicago), Sanzhar Murzakhmetov (Almaty, Kazakhstan), Sergei Izrailev (New York), Alan Krumholz (Kamas, Utah), Alex Johnston (Seattle) and Mahdi Sadjadi (Chicago).
According to the abstract* released by the U.S. Patent & Trademark Office: "One variation of a method for modeling visual media consumption includes: receiving identification of a slot loaded within a webpage accessed by a computing device and remaining outside a first viewing window of the computing device; characterizing a set of features representative of the slot and com...