ALEXANDRIA, Va., June 17 -- United States Patent no. 12,314,964, issued on May 27, was assigned to YAHOO ASSETS LLC (Dulles, Va.).
"Contextual application tracking" was invented by Luojian Chen (San Jose, Calif.), Reiner Kraft (Gilroy, Calif.) and Guan Guan (Sunnyvale, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "System and method for trackable applications including an application providing unit, a controller, and an incentive tracker. The application providing unit is adapted to send a trackable application upon request. The controller is adapted to receive interactions from the trackable application. The incentive tracker is adapted to select an incentive based on the interaction data. The contro...