US Patent Issued to Yahoo Ad Tech on Sept. 23 for "Methods and systems for determining exposure to outdoor displays" (Virginia Inventors)

ALEXANDRIA, Va., Sept. 23 -- United States Patent no. 12,423,730, issued on Sept. 23, was assigned to Yahoo Ad Tech LLC (New York).

"Methods and systems for determining exposure to outdoor displays" was invented by Jay Crystal (Arlington, Va.) and Smitha Surapaneni (McLean, Va.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are disclosed for executing the electronic distribution of electronic content to a display associated with a transit-oriented vehicle. The method includes receiving, from an advertiser or content provider, a request to transmit electronic content to the display, identifying a geographical zone associated with the transit-oriented vehicle; quantifying the relative posit...