US Patent Issued to Yahoo Ad Tech on Oct. 21 for "Method, device, and non-transitory machine readable medium for content item selection and measurement determination" (American, Israeli Inventors)

ALEXANDRIA, Va., Oct. 28 -- United States Patent no. 12,450,650, issued on Oct. 21, was assigned to Yahoo Ad Tech LLC (New York).

"Method, device, and non-transitory machine readable medium for content item selection and measurement determination" was invented by Joel Barajas Zamora (Fremont, Calif.), Lakshmi Narayan Bhamidipati (Sunnyvale, Calif.), Ilya Nathaniel Slain (Santa Clara, Calif.), Lioz Medina (Jerusalem) and Milena Petrova Krasteva (Mountain View, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content may be received. A second plurality of conten...