ALEXANDRIA, Va., Nov. 11 -- United States Patent no. 12,469,048, issued on Nov. 11, was assigned to Yahoo Ad Tech LLC (New York).
"System and method for dynamic budget control" was invented by Ariel Raviv (Haifa, Israel) and Rotem Stram (Haifa, Israel).
According to the abstract* released by the U.S. Patent & Trademark Office: "One or more computing devices, systems, and/or methods are provided. In an example, a first budget is determined for a first instance of a first time period. A pacing system, that is configured to pace spending over a time period based upon a budget, is controlled to spend on transmission of content to a first plurality of client devices using the first budget during the first instance of the first time period. Fee...