US Patent Issued to YAHOO AD TECH on Nov. 11 for "Method and system for detecting fraudulent user-content provider pairs" (California Inventors)

ALEXANDRIA, Va., Nov. 11 -- United States Patent no. 12,469,047, issued on Nov. 11, was assigned to YAHOO AD TECH LLC (Dulles, Va.).

"Method and system for detecting fraudulent user-content provider pairs" was invented by Angus Xianen Qiu (Sunnyvale, Calif.), Liang Wang (San Jose, Calif.) and Liang Peng (Sunnyvale, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "The present teaching generally relates to identifying fraudulent content provider-user device pairs. In one embodiment, an initial user risk value and an initial content provider risk value may be determined. A first functional representation of a user risk value may be generated based on the initial user risk value and relational data. A secon...