ALEXANDRIA, Va., March 12 -- United States Patent no. 12,248,857, issued on March 11, was assigned to Yahoo Ad Tech LLC (New York).
"Bid value determination" was invented by Tian Zhou (Sunnyvale, Calif.), Djordje Gligorijevic (San Jose, Calif.), Bharatbhushan Shetty (Sunnyvale, Calif.), Junwei Pan (Sunnyvale, Calif.), Brendan Kitts (Seattle), Shengjun Pan (San Jose, Calif.), Balaji Srinivasa Rao Paladugu (San Jose, Calif.), Sneha Thomas (San Jose, Calif.) and Aaron Flores (Menlo Park, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "One or more computing devices, systems, and/or methods are provided. Shaded bid values may be determined and/or submitted to one or more auction modules for participation in...