US Patent Issued to Yahoo Ad Tech on Jan. 13 for "Systems and methods for providing targeted content across user channels" (Maryland, New York, Connecticut, Virginia Inventors)

ALEXANDRIA, Va., Jan. 13 -- United States Patent no. 12,524,784, issued on Jan. 13, was assigned to Yahoo Ad Tech LLC (New York).

"Systems and methods for providing targeted content across user channels" was invented by Eliot L. Pearson (Baltimore), Elena Hearty (Severna Park, Md.), Jay Crystal (Arlington, Va.), Douglas Weltman (Sharon, Conn.) and Marcy Stone (Brooklyn, N.Y.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method of providing targeted content across user channels includes receiving a plurality of device activity events on a user device, storing the received plurality of device activity events, creating an audience population based on the stored device activity events, determining links for a...