US Patent Issued to YAHOO AD TECH on Dec. 9 for "System and method for thin explore/exploit layer for providing additional degree of freedom in recommendations" (Israeli, American Inventors)

ALEXANDRIA, Va., Dec. 9 -- United States Patent no. 12,493,898, issued on Dec. 9, was assigned to YAHOO AD TECH LLC (Dulles, Va.).

"System and method for thin explore/exploit layer for providing additional degree of freedom in recommendations" was invented by Oren Shlomo Somekh (Cfar-Neter, Israel), Alex Shtoff (Haifa, Israel), Avi Shahar (Ramat-Gan, Israel), Tomer Shadi (New York), Yair Koren (Haifa, Israel), Anna Itzhaki (New York), Yohay Kaplan (Haifa, Israel), Tal Cohen (Ramat-Gan, Israel) and Boris Trayvas (New York).

According to the abstract* released by the U.S. Patent & Trademark Office: "The present teaching relates to displaying ads. An explore/exploit layer (EEL) is provided at frontend ad serving engine for storing combinatio...