US Patent Issued to Yahoo Ad Tech on Dec. 30 for "Content item selection and click probability determination based upon accidental click events" (Israeli Inventors)

ALEXANDRIA, Va., Dec. 31 -- United States Patent no. 12,511,218, issued on Dec. 30, was assigned to Yahoo Ad Tech LLC (New York).

"Content item selection and click probability determination based upon accidental click events" was invented by Naama Haramaty-Krasne (Hapekan, Israel), Yohay Kaplan (Haifa, Israel), Oren Shlomo Somekh (Kfar-Neter, Israel) and Alexander Shtoff (Haifa, Israel).

According to the abstract* released by the U.S. Patent & Trademark Office: "In an example, sets of event information associated with events may be identified. The events may include intentional click events, accidental click events and/or skip events. Accidental click probabilities associated with the accidental click events and/or the skip events may be ...