US Patent Issued to Xperiel on Aug. 26 for "Platform for providing customizable user brand experiences, sponsorship junctions, and conversion attribution" (Canadian, American Inventors)

ALEXANDRIA, Va., Aug. 26 -- United States Patent no. 12,400,245, issued on Aug. 26, was assigned to Xperiel Inc. (San Francisco).

"Platform for providing customizable user brand experiences, sponsorship junctions, and conversion attribution" was invented by Alexander Hertel (Victoria, Canada), Philipp Hertel (Victoria, Canada) and Marc Tedder (Menlo Park, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A computer-implemented method of providing a brand sponsorship environment, the method including providing a computer-implemented platform establishing a sponsorship junction involving, in case 1, a set of trigger-monitorable activities defined by a set of sponsoring brands or, in case 2, a subset of the...