US Patent Issued to xAd on July 22 for "System and method for segmenting mobile entities based on detected mobile events" (California Inventors)

ALEXANDRIA, Va., July 23 -- United States Patent no. 12,367,247, issued on July 22, was assigned to xAd Inc. (New York).

"System and method for segmenting mobile entities based on detected mobile events" was invented by Prakash Muttineni (San Ramon, Calif.), Huitao Luo (Fremont, Calif.), Pravesh Katyal (Mountain View, Calif.), Al Rashid (Mountain View, Calif.), Akshay Tilak (Mountain View, Calif.) and Shanshan Tuo (San Jose, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "The present disclosure provides novel techniques to segment mobile entities based signals from mobile devices associated with these mobile entities. In certain embodiments, a first set of mobile entities and a second set of mobile ent...