ALEXANDRIA, Va., July 3 -- United States Patent no. 12,346,933, issued on July 1, was assigned to Walmart Apollo LLC (Bentonville, Ark.).

"System and method for providing targeted content based on asset and item identifiers" was invented by Philip Barrett Freeman (Rogers, Ark.), Adam Christian Henrie (Bentonville, Ark.) and Amir Alonzo Jenkins (San Jose, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for providing targeted content are disclosed. A media device is located in a physical location and configured to display content associated with one or more items. An assistant device has an asset ID and is used to assist a user's interactions. A plurality of first sensors generate fir...