ALEXANDRIA, Va., Feb. 19 -- United States Patent no. 12,229,152, issued on Feb. 18, was assigned to Walmart Apollo LLC (Bentonville, Ark.).

"Systems and methods of dynamic page layout using exploration-exploitation models" was invented by Afroza Ali (Los Altos, Calif.), Zhihao Huang (San Jose, Calif.), Abhimanyu Mitra (Cupertino, Calif.), Atul Kochhar (Karnataka, India) and Kannan Achan (Saratoga, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for generating dynamic interfaces using explore-exploit models is disclosed. A first interface including a first set of content modules selected from a set of candidate content modules is generated and feedback data representative of one or m...