US Patent Issued to Vungle on Sept. 23 for "Augmented reality in-application advertisements" (British Inventors)

ALEXANDRIA, Va., Sept. 23 -- United States Patent no. 12,423,918, issued on Sept. 23, was assigned to Vungle Inc. (Palo Alto, Calif.).

"Augmented reality in-application advertisements" was invented by James Lashmar (London), Helen Maxwell (London), Justin Nield (London), Gavin McNicholl (London), Matthew John Cotton (Surrey, Great Britain), Simon John Crowhurst (London) and Brett King (Bexley, Great Britain).

According to the abstract* released by the U.S. Patent & Trademark Office: "Described are systems and methods for dynamically generating advertisements for presentation in an application executing on a client device, such as an application executing on a smart phone or tablet of a user. The described systems and methods select conten...