ALEXANDRIA, Va., Aug. 26 -- United States Patent no. 12,401,780, issued on Aug. 26, was assigned to Vuer LLC (Doral, Fla.).

"System and method for exploring immersive content and immersive advertisements on television" was invented by Omar J. Delgado (Chantilly, Va.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system for navigating, exploring, and controlling immersive content and immersive advertisements provided on one or more OTT television applications using connected digital media players and/or user computing devices is presented. Immersive content and immersive advertisements are content and advertisements that can be viewed in 360 degrees so as to change the point of view and view the same conten...