US Patent Issued to VIDEOAMP on Oct. 7 for "Yield optimization of cross-screen advertising placement" (California Inventors)

ALEXANDRIA, Va., Oct. 8 -- United States Patent no. 12,439,132, issued on Oct. 7, was assigned to VIDEOAMP INC. (Los Angeles).

"Yield optimization of cross-screen advertising placement" was invented by Debajyoti Ray (Los Angeles), Ross McCray (Pacific Palisades, Calif.), David Gullo (Laguna Hills, Calif.) and Jay Prasad (San Francisco).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method may include obtaining an advertising campaign, determining one or more devices associated with a consumer, and associating the one or more devices with a consumer identifier. The method also includes obtaining data associated with the one or more devices associated and corresponding the data with the consumer identifier. T...