US Patent Issued to VIANT TECHNOLOGY on May 20 for "Internet connected household identification for online measurement and dynamic content delivery" (California Inventors)

ALEXANDRIA, Va., June 16 -- United States Patent no. 12,308,990, issued on May 20, was assigned to VIANT TECHNOLOGY LLC (Irvine, Calif.).

"Internet connected household identification for online measurement and dynamic content delivery" was invented by Brian C. DeFrancesco (Trabuco Canyon, Calif.), Timothy C. Vanderhook (Newport Beach, Calif.) and Christopher J. Vanderhook (Yorba Linda, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method and system provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity t...