US Patent Issued to VIANT TECHNOLOGY on June 24 for "Out-of-home internet connected household identification" (California Inventors)

ALEXANDRIA, Va., June 25 -- United States Patent no. 12,341,837, issued on June 24, was assigned to VIANT TECHNOLOGY LLC (Irvine, Calif.).

"Out-of-home internet connected household identification" was invented by Fabrizio Blanco (Los Angeles) and Giuseppe Di Mauro (San Diego).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and method provide media content based on a household when out-of-home. A first request for media content is received that originates from a first IP address and includes a first data element identification that is associated with a first user. A determination is made that the first IP address is associated with a first internet connected household (ICH). The first data element iden...