US Patent Issued to VIACOM INTERNATIONAL on July 1 for "Storing and retrieving unused advertisements" (California Inventors)

ALEXANDRIA, Va., July 3 -- United States Patent no. 12,346,938, issued on July 1, was assigned to VIACOM INTERNATIONAL INC. (New York).

"Storing and retrieving unused advertisements" was invented by Spencer Shanson (Los Angeles), Jonathan Gwiazda (Los Angeles), Adrian Chiu (Los Angeles), Nikolay Lebedev (Los Angeles) and Indira Ghosh (Los Angeles).

According to the abstract* released by the U.S. Patent & Trademark Office: "The exemplary embodiments relate to implementing a mechanism that is configured to select and insert a video advertisement into a video stream that is to be provided to a user device by a streaming service. This may include receiving a request for a video stream from a user device. In response to the request, transmitti...