US Patent Issued to Vela Research on June 10 for "Dynamic ad insertion (DAI) verification engine and method for dynamic ad insertion verification" (Florida Inventors)

ALEXANDRIA, Va., June 18 -- United States Patent no. 12,328,458, issued on June 10, was assigned to Vela Research LP (Clearwater, Fla.).

"Dynamic ad insertion (DAI) verification engine and method for dynamic ad insertion verification" was invented by Kevin J. Grubbs (Palmetto, Fla.) and Murali K. Reddy (Clearwater, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "An embodiment may verify advertisements dynamically inserted correctly in a data stream or media feed. A capture server may emulate one or more target profiles. The advertisements may be inserted from an ad server based on the target profile retrieved from a data match vendor. The inserted advertisement may then be recorded and captured by the ca...