ALEXANDRIA, Va., Aug. 6 -- United States Patent no. 12,382,142, issued on Aug. 5, was assigned to uSeek Inc. (Whitefish, Mont.).
"Attracting user attention to advertisements" was invented by Huntley Stafford Ritter (Kalispell, Mont.) and Matthew Ambert Hartle (Kalispell, Mont.).
According to the abstract* released by the U.S. Patent & Trademark Office: "One or more videos are presented to a user. The videos include a plurality of hidden artifacts. The videos also include advertisements. The user looks for the hidden artifacts in the videos. Whenever the user finds the hidden artifacts in one of the videos, the user selects locations in the videos that correspond to the hidden artifacts. A computing device performs different actions depend...