US Patent Issued to United Services Automobile Association (USAA) on May 13 for "Systems and methods for managing personalized advertisements" (Utah, Texas, Florida Inventors)

ALEXANDRIA, Va., June 12 -- United States Patent no. 12,299,716, issued on May 13, was assigned to United Services Automobile Association (USAA) (San Antonio).

"Systems and methods for managing personalized advertisements" was invented by Dustin Bowen Bitter (Lehi, Utah), Jennifer Marie Chandler-Bradley (Tampa, Fla.), William Daniel Farmer (Carrollton, Texas), Gabrielle Diane Salazar (San Antonio), Oscar Guerra (San Antonio), Jeanie Graciela Lopez (San Antonio) and Mitzi Ruiz (San Antonio).

According to the abstract* released by the U.S. Patent & Trademark Office: "A computing system includes memory and a processor system configured to determine client data related to a client, where the client data includes client web activity data of th...