US Patent Issued to tvScientific on Dec. 23 for "System and method for scoring audience responsiveness and exposure to television advertising" (California, Virginia Inventors)

ALEXANDRIA, Va., Dec. 23 -- United States Patent no. 12,506,912, issued on Dec. 23, was assigned to tvScientific Inc. (El Segundo, Calif.).

"System and method for scoring audience responsiveness and exposure to television advertising" was invented by Jason Fairchild (Rolling Hills Estates, Calif.) and David Koye (Richmond, Va.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and methods are disclosed for scoring audience responsiveness or exposure to viewing of paid content or advertising via connected television devices ("CTV") and/or over-the-top ("OTT") delivery mechanisms. The scoring system and method determines relevant data and creates and records the relevant data in an "Ad Exposure File" and ...